Engagements & Investment

    Priced on outcomes.Structured in tiers.Quoted without theatre.

    Four engagement tiers, from a single production build to a full partnership across brand, creative and demand. Every number below is a starting point; the exact scope is set on the call.

    The tiers

    Start where theleverage is.

    Most engagements begin with the Foundation and extend into demand once the surface is worth sending traffic to.

    I

    Foundation

    A production website that carries the brand and closes the visitor.

    Investment
    From $500 · most full builds $1,500–$2,000
    • 01Custom design tailored to your brand system
    • 02Mobile-first, fully responsive build
    • 03Engineered for speed and Core Web Vitals
    • 04SEO architecture built in from the start
    • 05Editable backend for ongoing updates
    • 06Optional hosting and monthly edits
    • 07Email and chat support
    • 0830-day launch commitment
    II

    Demand — Meta

    Facebook and Instagram demand generation with a real measurement spine.

    Investment
    From $500/mo · advanced scaling $1,000–$1,500/mo
    • 01Full Meta campaign architecture and management
    • 02Audience research and targeting strategy
    • 03Creative testing and iteration cycles
    • 04Conversion tracking implementation
    • 05Monthly performance reporting
    • 06Structured A/B testing programme
    • 01Google Ads management
    • 02Lead generation funnels
    • 03Phone support
    III

    Demand — Google

    Search and display capture, aligned to landing pages that convert.

    Investment
    From $500/mo · full-scale management $1,000–$1,500/mo
    • 01Full Google Ads management
    • 02Keyword research and continuous optimisation
    • 03Search and display campaign structure
    • 04Landing page optimisation
    • 05Quality score improvement programme
    • 06Monthly performance reporting
    • 07Conversion tracking implementation
    • 01Meta Ads management
    • 02Paid social advertising
    • 03Phone support
    IVMost complete

    Partnership

    The full system: site, creative, and both demand channels under one accountability.

    Investment
    From $1,000/mo · full service typically $2,000–$2,500/mo
    • 01Website development included
    • 02Meta and Google Ads management
    • 03Advanced audience architecture
    • 04Complete funnel optimisation
    • 05Lead generation strategy
    • 06Conversion rate optimisation
    • 07Real-time performance dashboards
    • 08Priority phone support
    • 09Weekly strategy calls
    • 10Dedicated principal contact
    • 11Quarterly business reviews
    • 12Competitor and category analysis

    All figures are starting points. Final investment depends on scope and objectives, and is confirmed in a no-cost strategy call before any commitment.

    Ongoing retainers

    Creative and programming,held to a cadence.

    Organic Social Growth

    Hands-off programming and management of your social presence.

    Investment
    $500 / month
    • 01Scheduled posting to top social platforms
    • 02Professionally written captions and optimised hashtags
    • 03Engagement tracking and reporting
    • 04Growth strategy to increase reach and consistency
    • 05Full calendar planning for organic content flow
    • 06Email and chat support

    AI Content Production

    High-quality branded creative assets delivered monthly.

    Investment
    $750 / month
    • 0120 AI-generated branded images
    • 0210 fully branded AI video assets (reels, ads, social posts)
    • 03Assets tailored for both advertising and organic posts
    • 04Optimised formatting for social channels
    • 05Consistent branding and style across all media
    • 06Email and chat support

    Content + Growth Partnership

    Organic growth and AI content production under one engagement.

    Investment
    $1,000 / month
    • 01Everything in Organic Social Growth
    • 02Everything in AI Content Production
    • 03One integrated calendar and reporting spine
    • 04Priority support and strategy calls
    • 05Custom content themes and campaign arcs
    • 06Quarterly direction review
    One-time

    Campaign Setup

    Professional campaign architecture for teams running media in-house.

    Investment
    $500one-time — waived with a three-month engagement
    • 01Complete campaign architecture
    • 02Audience research and setup
    • 03Conversion tracking implementation
    • 04Landing page recommendations
    • 05Initial optimisation guidelines
    • 0630-day email support
    In motion

    How the systemworks in practice.

    Coming soon

    The growth film

    Category comparison

    Same category.Different economics.

    Published figures from comparable regional agencies, set against ours. Nothing hidden, nothing rounded in our favour.

    Lincoln & Lincoln

    Website development
    $500–$2,000 per site · 1–3 days
    Meta Ads
    $500–$1,500
    Google Ads
    $500–$1,500
    Bundle
    $1,000–$2,500
    Commission
    5% on profit
    Support
    Dedicated principal
    Experience
    9+ years
    Content production
    $750/month includes 20 branded AI images + 10 fully branded AI video assets every month (ideal for ads and organic posts). Option to bundle with Social Media Growth for $1,000/month.

    The Social Robin (Dallas, TX)

    Website development
    From $3,000 per site · 6–8 weeks
    Meta Ads
    $750
    Google Ads
    $750
    Bundle
    $1,200
    Commission
    10–15%
    Support
    Shared team
    Experience
    5 years
    Content production
    $1,000/month includes up to 25 posts + 5 short videos (with stock assets) and 3 hrs/month engagement. Higher tier ($1,425–$2,950) required for blog posts, newsletters, or on-site shoots.

    Lucid Listings (Southern CA)

    Website development
    From $3,000 per site · 6–8 weeks
    Meta Ads
    $600
    Google Ads
    $600
    Bundle
    $1,000
    Commission
    8–12%
    Support
    Email only
    Experience
    3 years
    Content production
    Packages from $800–$1,600/month (depending on # of platforms and posting frequency). Each includes 3–5 posts per week. Short-form video sold separately: $100–$300 per video, or $500 for a bundle of 3.

    Aim Set Win (San Antonio, TX)

    Website development
    From $3,000 per site · 6–8 weeks
    Meta Ads
    $500
    Google Ads
    $500
    Bundle
    $900
    Commission
    12–20%
    Support
    Shared team
    Experience
    2 years
    Content production
    No dedicated social content packages. Offers SEO-driven blogs and website content updates ($447/month plan for unlimited text/image updates to 5 web pages). Content services mostly tied to SEO campaigns.

    Most agencies charge more and deliver less. With Lincoln & Lincoln you get principal-level attention, integrated execution, and nine years of documented results.

    Our commitment

    A partnership judgedon the number.

    01

    Transparent scope

    Every engagement is quoted in writing before work begins. No change-order games.
    02

    Principal accountability

    The people who sell the work are the people who deliver it.
    03

    Reviewed quarterly

    Performance is reviewed against the commercial target, not against activity counts.
    Next step

    Get the scopein writing.

    Thirty minutes, a real audit, and a quoted plan. No obligation attached.